COPYWRITING AND EDITING "Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Duis nonummy magna mattis lectus. Proin id quam non quam ultrices pellentesque. Donec suscipit, pede at rutrum fringilla, massa magna posuere urna, bibendum fermentum eros neque rutrum mi. Nunc sit amet purus vitae orci porta dictum. Sed tempus, felis nec vestibulum imperdiet, enim dolor consequat metus, eget vulputate leo mauris sed arcu." For those not very familiar with the marketing business, the above copy seems like just a bunch of babble. Well, it's a little more than that. Lorem Ipsum is dummy text used in the printing, typesetting, and more recently, the web industry. Originally it was believed that Lorem Ipsum had been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. But after research by Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, it was determined that it was from 'The Extremes of Good and Evil' written by Cicero in 45 BC. So what does this have to do with copywriting? Well, throughout my years in marketing, I have seen dozens upon dozens of web and traditional print projects stall because there was "Lorem Ipsum" in place of where the copy was supposed to be. Writing copy is one of those things almost no one wants to do. Why? Because it's usually a tedious task - and writing well actually requires following a set writing process. Copywriting isn't necessarily about using big words, and writing paragraph upon paragraph of eloquent prose, it's about knowing your target audience, about writing clearly and consisely, using correct spelling, grammar, and when necessary, style, to convey the message. And ultimately in marketing that is what we do - convey the message. Following are some of my previous copywriting projects: Print advertising copywriting Website content copywriting TV/radio commercial copywriting Newspaper reporting Certification test development Headline and caption copywriting Copy editing services Over the years, I have developed and maintained strong professional relationships with vendors and clients throughout the Northeast Ohio region, engaging a no-nonsense, down-to-earth, and respectful attitude, while employing an honest and unyielding work ethic. I believe these are essential virtues that give the client great value in their investment. Additionally, there are other benefits to working with a freelancer, click here to read about them. Take a moment to complete a quick form and find out how I can help you.