MARKETING ANALYSIS Are you paying a radio personality tens-of-thousands of dollars to push your product during their show? Spending thousands more to air television ads on local cable on select channels? Signed off on a six-month contract for a billboard along the interstate AND a 500,000 mass direct mailing? Not seeing much of a real return on your investment? There may be a few reasons for that, but chances are that it's probably because your company lacks a sound marketing initiative. In the small- and medium-business environment that still views a display ad in the yellow pages, three seasonal trade shows, and a semi-annual direct mailing - as a marketing plan - it is even more important to develop and implement a strategy that offers the most value for your marketing dollar, and does so in the most effective and efficient manner possible. Why a marketing analysis? A marketing analysis is a process which includes - among other things - a review of past and current marketing efforts, as well as, the real and/or perceived results of those efforts. Afterall, a billboard may be located at a busy intersection where 75,000 cars pass daily, but you can't really be sure how many people actually looked at it, and more importantly, how many registered the message (i.e. received the "impression"). The key to developing a sound marketing plan is: not ONLY knowing your target audience, but ALSO knowing the best way to connect with that target audience. And, as simple and straight-forward as that is, it's amazing how many companies fall short when it comes to their marketing efforts. Take a brief moment to fill out the simple contact form if you have an interest in getting a marketing analysis to see if you are getting the most value for your investment.